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our store

Our mission is give men the support they need to be confident in themselves and be who they want to be. Underwear can say a lot about a man, the style, the fit, the colour can define his character,  Underwear direct is a straight talking and forward thinking fashion site dedicated to bringing the top brands at affordable prices. All products on our site represent super value for money. In some cases up to 70% off RRP on premium brands.

our product

Our aim is to give men the best value for their investment, from socks, underwear & lounge wear, we only select the brands & products that reflect our core values. We are product obsessed, we research, test, & evaluate every brand & product before we add it to our store. So that you can be confident that every purchase you make will live up to the expectation and very high standard we have set ourselves. There is more to underwear than just a label, we make sure that the fit, the fabric & the design is premium across all our products.

our promise

At Underwear Direct we’re proud to be different. We are on sale 365 days a year and always offer you “big brands - low prices”.


help us improve ?

We are always challenging ourselves to find & create better products, & offer better choice to you guys, if you feel we could do better please let us know, this site is only as good as you the customers, & we welcome your feedback, if you are confident outgoing & think you could help promote our brand online through social media we will be happy discussing sending you some free packs to test the product for yourself.

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